Top 5 Interactive Story Games in the UK - Q1 2022

In the first quarter of 2022, the top 5 interactive story games on a unified platform in the United Kingdom exhibited diverse trends in weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the performance of these popular apps.

Episode - Choose Your Story experienced a notable decline in weekly revenue, starting at approximately $187K at the end of December and dropping to around $85K by the end of March. Weekly downloads followed a similar trend, decreasing from 50K to around 13.6K over the same period. Active users also saw a decline, peaking at 66.8K at the end of December and falling to about 39.5K by the end of March.

Chapters: Interactive Stories showed a steady weekly revenue throughout the quarter, starting at approximately $81K and ending at around $57K. Downloads fluctuated, peaking at 8K in the last week of March, while active users saw a slight increase towards the end of the quarter, reaching about 53.7K.

Choices: Stories You Play maintained a relatively stable weekly revenue, averaging around $55K to $79K throughout the quarter. Downloads saw a gradual decline, starting at 7.4K and dropping to approximately 3.2K by the end of March. Active users also experienced fluctuations, peaking at 78.1K at the beginning of January and ending the quarter at around 62.9K.

My Fantasy: Choose Your Story had varying weekly revenue, starting at approximately $53K and declining to about $14.9K by the end of March. Downloads showed a significant drop from 23.5K at the end of December to 5K by the end of March. Active users followed a similar trend, starting at 29.1K and decreasing to around 17.5K.

Lastly, MeChat - Interactive Stories exhibited a steady performance in weekly revenue, fluctuating between approximately $25K and $14.5K throughout the quarter. Downloads saw a peak of 21K in the second week of January before stabilizing around 5.9K by the end of March. Active users also showed a downward trend, starting at 34.7K in early January and decreasing to about 20.6K by the end of March.

For more detailed insights and data on these interactive story games, visit Sensor Tower.